Forum highlight — Today in operations

Multifamily Unpacked

• 25 min

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A highlight recorded live at Forum 2025. In this Forum panel, four leaders share what it actually takes to scale a centralized operating model—across asset types, management structures, and team sizes.  You’ll hear from:  – Joni Lowe, SVP Marketing, Pacific Urban Investors  – Dom Beveridge, Founder & Principal, 20for20  – Jason Terry, Former Director of Resident Services, Redstone Residential  – Melody Reid, Managing Director, US Property Systems, Greystar What you’ll learn: <ul> <li>Why property admin—not leasing—is often the first to go off-site</li> <li>How Greystar built AI-powered workflows that save time and deliver more consistency at scale</li> <li>How Pacific Urban tracks to measure centralized success across operators</li> <li>How Redstone uses their CLO or centralized leasing office to handle turnover and spikes in demand</li> <li>Why fee structures matter for third-party centralization—and how top firms are evolving</li> </ul> Read the full forum recap here: https://funnelleasing.com/today-in-operations-centralization-in-action/ Don’t miss out next year. 2026 registration is open, can’t wait to see you there. https://meet.funnelleasing.com/forum-2026-registration To stay up-to-date follow Funnel on <a href="https://www.linkedin.com/company/funnelleasing/" rel="nofollow">Linkedin</a> and <a href="https://www.linkedin.com/in/funnel/" rel="nofollow">connect with Tyler there, too. </a>